Leadership

Operators, not tourists.

Sonera is led by people who have run contact centers, built carrier networks, and defended compliance programs — on both the operator and supplier side of the industry.

Mark Mitchell
Mark Mitchell
Chief Executive Officer
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Mark is a strategic executive and operator with 20 years of experience driving institutional value across banking, consulting, fintech, and AI. Most recently, as Senior Vice President of Strategy & Operations at Anaconda, a leader in AI and data science, he led an enterprise transformation that facilitated a $1B+ valuation and played a critical role in the company's Series C fundraise, while owning corporate strategy and M&A. A specialist in “One-to-N” scaling, Mark has a proven track record of transitioning founder-led organizations into self-scaling, audit-ready enterprises.

His career includes leading Accenture Strategy engagements to prepare companies for IPO and managing the execution of $5.9B+ in securities at Goldman Sachs, PIMCO, and RBC Capital Markets. Having directed $300M+ in strategic investments, Mark manages operational levers with a focus on equity value and long-term performance. A former U.S. Army Special Forces soldier (Green Beret) with 11 years of service, Mark excels at high-fidelity decision-making under conditions of extreme ambiguity.

Nitin Mittal
Nitin Mittal
Chief Financial Officer
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Nitin brings the precision of an engineer to a financial house. His twenty years of finance experience across software/SaaS, eCommerce, and technology help him turn financial complexity into clarity for two dozen technology companies, leading finance departments at VC- and PE-backed businesses ranging from $5 to $500+ million in revenue across the US, Europe, and Asia.

Ron Allen
Ron Allen
EVP, Growth and Innovation
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Ron's time as Founder & CEO of Contact Center Compliance saw him building the compliance backbone for the telemarketing and contact center industry. Most recently he has led the company's push into serial-litigation defense, launching solutions like Litigator Scrub® to help clients navigate an increasingly litigious TCPA environment. In other work, he has founded multiple companies in areas such as financial technology and contact-center-focused technologies. Outside the compliance world, Ron also owns Allen Wines, a winery that reflects the same hands-on, build-it-yourself instinct he brings to the boardroom.

Geoff Mina
Geoff Mina
SVP, Product and Engineering
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Geoff is a lifelong entrepreneur, software engineer, and systems architect with a passion for turning strategy into high-performance execution. As SVP of Product and Engineering at Sonera, he leads the teams bringing DNC.com and Pure CallerID together into one platform — delivering solutions that are user-first, highly scalable, fault-tolerant, and secure.

Before co-founding Pure CallerID, Geoff founded and led Connect First, Inc. for 15 years as CEO and chief architect, building a cloud contact center platform acquired by RingCentral (NYSE: RNG) in 2019. He is happiest building high-performance teams and pushing them beyond what they thought possible.

Derek Oberholtzer
Derek Oberholtzer
SVP, Sales and Marketing
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Derek is a technology and CX operations executive with over 25 years of experience advising clients across industries including financial services, insurance, real estate, digital media, and telephony. He specializes in building collaborative teams and identifying tailored solutions, drawing on a career that includes founding Oberholtzer Media, joining Helm Partners (now BlueWave), and most recently as CEO of Pure CallerID.

Shawn Hines
Shawn Hines
VP, National Sales
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Shawn has over a dozen years in telecommunications and enterprise SaaS sales leadership from Pure CallerID, RingCentral, NICE, and Talkdesk, scaling national sales motions across CCaaS, UCaaS, and AI-driven customer engagement platforms. He boasts an innate ability to identify market opportunities ahead of the curve, backed by deep experience in enterprise deal strategy, strategic partnerships, pricing optimization, and data-driven forecasting. A trusted advisor to executive stakeholders and product teams alike, Shawn is passionate about leveraging AI and automation to transform customer engagement and outbound compliance at scale.

Jeff Huber
Jeff Huber
VP, Engineering
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Jeff brings over two decades of software engineering leadership experience to the TCPA and DNC compliance space. As the founding engineer of DNCScrub and former Chief Technology Officer at Contact Center Compliance, he has spent his career building reliable, high-volume, high-stakes systems from the architecture up. Jeff pairs deep technical rigor with a pragmatic approach, building reliable software and helping others do the same. Jeff holds a BS from Oregon Institute of Technology and a Master of Software Engineering from Portland State University.

Sean Ryan
Sean Ryan
VP, Business Operations
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Sean aligns the strategy, systems, and AI-enabled execution behind Sonera's growth. He knows company building as an investor, advisor, and operator, starting as an investment analyst at Merrill Lynch, then supporting growth strategy for tech & PE leaders at Accenture, driving corporate strategy and development at Rakuten, and scaling strategy and operations at Anaconda. That range gives Sean a strategist's foresight and an operator's discipline, while his years as a Division I soccer captain and Academic All-American shaped the competitive edge he brings to every team he builds.

Alex Webb
Alex Webb
VP, AI Product and Engineering
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From AgTech platforms with tens of millions of acres under management to building the AI product portfolio from scratch at CB Insights, Alex has spent the past 16 years leading engineering teams to extract business value from messy data. He has a strong sense of which emerging technologies are ready to ship, and the practical experience to get them into customers' hands quickly. The result is AI that customers can put to work, not just watch.